Personal Ethics Essay

When faced with a decision which requires an ethical framework, my usual pattern of decision making follows a pattern of reflection and introspection. The introspective element is both cerebral, that is: based in a rational analysis of the issue or matter at hand, and also intuitive, of which is to some degree an assessment of the emotional components of the decision at hand. However, intuitive introspection, at least in my opinion, transcends the boundaries of rationality as we understand it, and it even transcends our understanding of emotional responses, so intuition, although critical to my own decision making process is a slightly difficult aspect to illuminate. I once read the following paradigm somewhere. The origin of the paradigm is lost to my present memory, but the paradigm was this: whenever you are faced with a truly perplexing â€Å"yes or no† or â€Å"do or don’t† or â€Å"either or† decision, and you really can’t seem to make up your mind, flip a coin and assign â€Å"heads† to one outcome, and â€Å"tails† to the other. Now, when the result of the coin flip is shown, assess your feeling about the result and you will see what you wanted to do all along. In other words, say your choice is between going to a movie or playing a video game with your friends online. You can’t make up your mind which would be abetter choice, so you flip the coin, assigning â€Å"heads† to going to the movie, and â€Å"tails† to playing video games, vowing to abide by the result. Now, let’s assume the result of the coin flip is â€Å"tails† — staying home to play video games — and you feel excited, pleased and happy right away without thinking. Then staying in is what you wanted all along. If the coin-flip result of â€Å"tails† — staying home to play video games — made you want to flip the coin again for a different result, then you would know the same thing, that what you actually wanted to do was stay home and not go out to the movie. That is not to say that I make my decisions, trivial or profound, based on a coin flip! What I am driving at is that we often have intuitive feelings that lurk below the level of our rational consciousness and we can access this intuition in some cases when making decisions. As someone who has little faith in absolute ethical systems, or in a morality which is based on abstract philosophy, I like to include my own feelings, as well as my rational understanding of ethical concepts when I am faced with decisions. The underlying principles which inform the way I live my life are also drawn from the aforementioned notion of intuition or deep-introspection. For example, if I refuse a certain job offer, or even the offer of friendship on specific occasions this may have less to do with something which could be expressed in a linear fashion: the job was too demeaning, or that person had the wrong hair-style or hobby, but with something that might be more difficult to articulate clearly, but which is much more crucial than any superficial notions that might be viewed by some as important gauges or cues. In short, I don’t have any kind of â€Å"maxim† or concrete set of principles — edicts, I believe they are called — but rather a sense of personal disposition and emotional bearing. For example, I don’t like to hurt people’s feelings; viscerally: I just do not like to witness their pain so I avoid doing so when I can manage it. On the other hand, I take a rather dim view of altruism or the notion of helping people or giving them charity. I feel awkward placing myself in a position where I am apt to start pitying or feeling sorry for people; I myself dislike being pitied or felt sorry for, so I guess I assume it is the same for others. I tend to adopt the pursuit of happiness and personal joy (not to be confused with hedonism) as key aspects of my world view. That is, I am, at heart, an optimist who dislikes â€Å"whining† and cynicism and the pursuit of superficial self-gratification at the expense of others. That certainly does not mean that I advocate â€Å"selflessness† — whatever that term may indicate as a way of life, but rather, that I view joy, success, and fulfillment at least to some degree to be communal in nature. It is necessary that all acknowledge that everyone is a part of the human experience, no matter who or what they are. there are no exceptions. In my work, I try very hard to be both competent and respectful of those who I work with and for — but I often find it difficult to refrain from voicing my opinions, especially when I believe there is a possibility that my input may be helpful. I realize that work is a primary form of self-expression and self-fulfillment in life. My idea is that most people either love their jobs and derive a large part of their self-identity and worldly power through their jobs, or they hate their jobs and are constricted, limited, and oppressed by them. So, to my mind, it is crucial that you endeavor as much as possible to find a job that puts you in the former rather than the latter category because so much of life keys off of one’s work. One thing that I am convinced about is that everyone should bring the same emotional involvement and enthusiasm to their jobs as they very often bring to their hobbies, just as I believe most people should try to bring the same level of integrity and competence to their personal relationships as is usually required by their jobs. Obviously, I would not advocate the pursuit of money as a reliable indicator of whether or not a job is the right or wrong job. It is much more important that a job facilitate one’s sense of self-esteem and emotional security than whether or not the financial rewards are above and beyond â€Å"fair. † That said, a fair salary is always indicated because without it, maintaining self-respect and self-esteem is made more difficult. While there is no single â€Å"litmus test† for whether or not one’s work is the right work for them, the emotional and intuitive aspects of decision making can help as much in assessing a job’s strengths and weaknesses as a cold rational evaluation of the facts.

Inditex Report Essay

Introduction The aim and objectives of writing this report is to analyse the business strategies or models adopted by the Inditex Group and to review whether this strategies will support its operation in accomplishing their future obligation. Furthermore, it aims to evaluate the strategic option of the organization in either from a corporate strategy view or strategic business unit (SBU) perspective that could be adopted by the Inditex Group. This report will also highlight the vision, mission and objectives of the Inditex Group Company. In addition, the report will go further by accessing the group human resources and management in order to clearly pinpoint any management changes in the organization, if there is any, and to know who the management are and their position in the decision making process of the company. In order to achieve the principle objectives of this report, the report will be categorised into Internal and External analysis. This is done in order to fully analyse the current po sition of Inditex Group in the market from all perspectives, also to access if Inditex is a healthy company to invest in, and also accessing the current strategic adopted by the company. The company Internal analysis will be based on the following; Financial Analysis: This will focus on all the financial aspect of the company. Human resources and Management Analysis: focus on the management system of the company. Market Analysis: This will focus on the company’s current market position. Operations Analysis: This will focus on how and where the company perform it day-to-day activities. Prioritized Strength: This will analyse the strengths of the company internally. Prioritized Weakness: This will analyse the internal weakness of the company that can hinder them from achieving their goals. The company External analysis will be based on the following; Pestel Analysis: this will analyse the possible influence of the failure or success of the company strategies. Porter 5 forces: this will help in analysing the way of attractiveness of the Clothing Industry. Critical Success Factors (CSF’s): This will focus on some unique resources that make the company  successful. Prioritized Opportunity: Prioritized Threat: Company: Inditex Group. The Inditex Group Company, a textile design Industries is a Spanish Multinational clothing company. Inditex have its headquartered based in Arteixo, Galicia in Spain. The Inditex Group was founded and created by Amancio Ortega Gaona the wealthiest man in Spain and third richest man in the world in 1985 and by 2001 they went public and listed on the Bolsa de Madrid stock exchange market1. The Inditex Group which is now considered as the world’s largest clothing apparel company in terms of sales is made up of over 100 companies operating in textile designs, manufacturing, and distributions. Inditex currently have 8 strategic business units operating in four geographical market segments2 which includes Spain. These strategic business units includes; Bershka, Massimo Dutti, Oysho, Pull & Bear, Stradivarius, Uterque, Zara, and Zara Home. Inditex strategic business units collectively occupied about 6249 stores in 86 markets. Company Vision: Good Faith, Dialogue, and Transparency. Company Mission: Is to respond with agility to the demands of the market. This means that Inditex focus highly on the customers’ needs and combines these needs with high degree of vertical integration across all their business area. Internal Analysis Financial Analysis: The key profit driver for Inditex Group Company is Zara, contributing 66.11% of the total net sales and 68.5% per square metre in 2012, while Bershka comes 2nd with 9.31% of total net sales in 2012. In terms of geographical region, the Europe (excluding Spain), and Spain accounted for 45% and 21% of the total net sales respectively. While the Americas and Asia (Including rest of the world) represents a significant lower amount of 14% and 20% respectively. In 2012 saw Inditex Group stores increases massively from 4264 stores in 2008 to 6009 stores in 2012. This shows an increase of 40.92% in  stores from 2008 to 2012. Inditex Group Profitability, Liquidity and Efficiency Net sales increases year over year from 2008 to 2012. This shows an increase of 10.3% from 2007-2008, 6.2% increase from 2008-2009, 13.40% from 2009-2010, 10.2% from 2010-2011, and 15.61% from 2011-2012. This is boosted by the increase of sales, higher profits margin and numbers of new stores opened3. Overall, net sales show an increase of 53.22%. While the Net profit soared by a massive 87.26% between 2008-2012. Prior to this, Inditex growth rate has maintained an average of 16% sales growth and net income of 12% for the past 10 years. The decreasing pattern of ROCE from 2008-2009, and also in 2011 is due to a proportionate increase of operating expenses. The Gross Profit Margin (GP%) has seen a slow increase from 2008-2012. This is due to the slower increase of cost of sales (COS). EBITDA increases by 20% when compared to the previous years and EBIT also increased by 24% when compared to the previous years. Debts A very low geared company, as Inditex Group Company managed to pay back some substantial amount of debts through cash reserves. The Group has 0.08% of debt to capital ratio which means that the company pay little attention when it comes to using debts to finance projects. Investors Related Market Capitalization of 66.883 bn euro. Share price 106 euro as at 06/03/14 Earnings per share has been increasing significant from 2008-2012. Dividend per share increased by 12.5% from 2011 to 2012. Inditex Group Company has a slow increase of sales volumes over the years; while some of the key ratios reported a decline pattern during some period. Inditex mostly depends on the Europe excluding Spain and Spain market, however, with an optimistic future growth in the Asia market. The company also has a low gearing ratio which gives them more financial edge in terms of future expansion. Funding Inditex Group Company funds for its company through the issuing of ordinary  share equity, debt financing, credit facilities and self-financing. The company have been profitable over the year which makes them assumed reasonable responsibility of not securing enough debt to finance its operations. So therefore, in terms of liquidity, the company is not exposed to any significant liquidity risk as it maintains sufficient cash and cash equivalent which meet the outflows of its daily operations. More so, the group are not as concerned about credit risk as they have a policy in place that cover any sales franchises and as their majority of revenue is made from retail sales, so they make use of cash collections or credit payment. Inditex Group Company also funds its business by investing in marketable securities which includes short and long term debts with a maturity of 90 days and 12 months respectively. This helps the Group in meeting its short term obligations. The group also have cl ose to 50% stakes in each of the five Economic Interest Groupings they invest in, these groups are involves in leasing of assets. Human Resources and Management Inditex is a multi-cultural and multi-racial company with 120,314 employees and also created about 10,802 jobs in 2012. 82% of Inditex staffs works under an indefinite contract.  In terms of its multi-cultural pedigree, Inditex employees are of over 130 nationalities and 45 working languages. Inditex has a young workforce with an average age of 31 years old and 78.7% of its employees are females. Pablo Isla Alvarez de Tejera is the Chairman and Chief Executive Chairman of Inditex Group Company along with his Deputy Jose Amau Sierra has transformed the fashion industry and created the world’s largest clothing and apparel company in terms of revenue, and the also developed a strong distribution model which helped the group to minimise their design to distribution process within a week. Overall, the Inditex board consist of 9 directors which include 4 executives’ directors and 5 non-executives directors. Inditex Group Company operates a multidivisional structure which helps them in supporting their global operations. At Inditex, the board of directors are the highest decision maker; they supervise and control the body of the company apart from the matters that were reserved to the general meeting of the shareholders. Inditex board of directors are also entrusting with  direction, administration, management and representative of the company and management of the day-to-day activities of the company to the executives. They also manage the team and focusing its efforts on general supervising function which include directing Inditex policy, making relevant decisions and acting as a link with the shareholders of the company. Market Analysis Markets and segment Most attractive market segment is Asia market Market segment by age. Young and middle age group. Products Inditex have constant changes to its products lines. They have identical products in all market segments. Inditex maintain health and safety products standard4. Customers’ orientation: they analyse customers’ feedbacks in order to be able to identify customer trends. Price Inditex has a standard price in all markets segments. The pricing could be different in terms of exchange rate factors due to globalization. It also gives seasonal discount5 like December sales. Inditex price is considered to be medium with an exception of Massimo Dutti. Inditex Amongst Competition. Promotion Inditex has a strict policy and zero advertisement. Online website for each business unit which systematically updates It has an Affinity card for customers: this influences customers’ loyalty6. It communicates with its customers through social networks. Place Location: All of Inditex stores all located at the main shopping streets. A unique design which is influence by the culture of the markets. A display tailored of the product They have excellent customers service Online stores for all its 8 business units available in some major country7 The key strategy of the Inditex marketing departments are performed through customers’ orientation and satisfaction. Inditex main sale-point is where managers received feedbacks from customers, the managers then report to the design departments in order to identify and carried out what the customers’ value. Another factor that did the trick for Inditex is their glamorous stores, where customers’ access its latest products which are always updated four times in a month. The product lifecycle and BCG matrix as you can see on the charts indicates an accurate balancing position within the Inditex portfolio. However, since just one business unit is placed on as a Cash Cow, so therefore, numerous investments might be needed so as to transform the Question Marks into Stars. Inditex Product Lifecycle. Inditex BCG MATRIX. Operation Analysis: Value Chain- Primary Activities Approximately 1000 designers are responsible for recognising any changes in fashion and they are in charge of developing new models to satisfy customers’ desires. Most of the production takes place in the Group’s own factory. The group take full responsibility control of fabrics supply, marking and cutting of the fabrics till the finish goods. Over 50 percent of Inditex manufacturing is carried out by local suppliers. By the end of 2012, Inditex already had a total of 1434 suppliers and all suppliers must agree to adhere to Inditex Code of Conduct. The cost of merchandise includes the cost of raw materials and consumables8. The Inditex Group has its own logistic centre, where all production is received and carried out, and then distributed to various stores worldwide9. Inditex operates 8 logistic centres, at least one for each brands and all of which are in Spain. Stores play significant roles in Inditex business model10. Value Chain- Secondary Activities Research and Development using advanced technology11. Operates manufacturing and procurement12. Research and Development of eco-efficiency13. Human Resources and Management14. Firm Infrastructure15. Corporate Social Responsibility16. Joint ventures and Strategic Alliances17. Inditex unique management business model is based on flexibility and innovation, and its vision of fashion along with quality design and creativity, together with a rapid response to customers demand has resulted in Inditex fast international expansion and an excellent performance of its commercial formats. Inditex business model is centred to its customers, stores, design/production, teams, and logistics. However Inditex group adopted a high degree of vertical integration business model when compared to its competitors. This allows Inditex to cover all phases of its fashion process which includes design, manufacture, logistics and distribution. The group also incorporated a degree of flexibility structure with a strong focus on customers’ demands in all its business areas. Inditex views social and environmental variables as a strategic factor for growth and sustainment for customers demand. The key to Inditex model is its ability of attending to customers desires in a shortes t amount of time possible. This is a key value added activities of the Inditex group Company. Inditex Business Model Structure. Inditex Logistics Centres Prioritized Strengths Inditex is the world largest clothing and apparel company in terms of revenue. Inditex has a great organization knowledge and expertise. This stands for unique resources and core competences of the company. It also has a strong business model (core competence) It has strong brand (unique resource) Inditex has a diversifying marketing strategy (core competence) Prioritized Weakness Inditex depend on one global brand (Zara which generate 66.11% of its total revenue). It also depends on two geographical regions (Europe excluding Spain and Spain). Inditex is exposed to commodity inflation, It has a centralized logistic centre which may cause some problems in future expansion. High training cost. External Analysis P.E.S.T.E.L Analysis Political Global trade agreement18 National trade relationship19 Value added tax (VAT) and foreign taxation policies. Change in government. Pressure group20. Economical Exchange rate: related to GBP, Us dollars, Japanese Yen: As the crisis in Europe area might cause the Euro to be weaker than the Yen, so the company is likely to have exchange loss. Year on year change in GDP21. Financial market uncertainty. Unemployment Commodity price inflations: for instance, the fuel price increase in the Middle East due to the civil unrest may affect the company margins and also increase the cost of transportation. Inflation22 and Interest rate23. Socio-Cultural Social dimension, corporate social responsibility24 and reputations. Consumers’ complaints. Changes in consumers preferences. Changes in lifestyles and trends. New trends among the younger generation in Europe and America. Technology Spending on research and development Information system Eco-efficiency25 E commerce26 Environmental Kyoto protocol Waste and Recycling: more focus on the attention of areas such as sustainable development. The effect of global climate to the production of organic cotton. Toxic chemicals: this includes carbon footprint. Legal Employment law: this has something to do with Child labour and rules and regulations that relate to labour. Consumer law: this regards law and regulation which relates to fashions and clothing Patents and trademarks Supplier rights Health and safety law European companies will be assisted by the abolition of textile and clothing import quotas (ATC) in order to enter into the emerging market of Asia which undoubtedly counted for a huge significant amount of the population of the world. However, due to the uncertainties associated with political and economic situations, this could increase the risk of further expansion strategies. Although the price of cotton has increases by more than $5 over the years while unemployment has risen high especially in Greece and Spain with 28% and 26% respectively which force textile companies to potentially increase their market prices, while disposable income on clothing has decrease because the ongoing problem in the Eurozone consumer gives negatives signal to consumers which affect their confidence, but the confident level in the emerging market (Asia) is optimistic. However, the price deflation of cloths which has been dated back to the 1990s till the start of the financial crisis, the reversing t rends now after the financial crisis have an effect on the overall productivity of the apparel industry positively. Porters 5 Forces Threats of New Entrants There is economic of scales It involves large capital investment There is a brand loyalty in the industry There is a product differentiation Patent and protection tariffs Moderate force which can be overcome Threat of Substitute Price/performance ratio Inditex other brands There is zero switching cost Weak force The Bargaining Power of Buyer Decentralized and Centralized Buyer There is a low switching cost There is zero buyer competition threat Moderate force The Bargaining Power of Buyer There is fewer supplier in the industry There is a low supplier competition threat Suppliers of textile and raw materials Weak force Competitive Rivalry There is existing retailers equally sized Slow growth in the apparel industry Great differentiation Moderate force Three moderate forces and two weak forces make the clothing and apparel industry unattractive for new competitors to break into the industry. However, changes to substitute depends on the consumers’ preferences according to their perception of taste, style and budget, therefore it is high to switch to other providers. Competitive rivalry is the strongest force assisted by the slow growth of the market. Prioritized Opportunity There is still room to grow in the emerging market in this industry. The abolition of quotas Organic market development Technological Innovation New strategic Alliance Prioritized Threats There is high competitive rivalry in the industry There is slow market growth in the industry Increase in commodity inflation Changes in consumers’ taste or trends Exchange rates. CORPORATE STRATEGY Strategic Position Zara which is Inditex main source of revenue because of the amount it generated in terms of sales is ranked on the 4th option of the Bowman strategic clock, it implement a broad differentiation strategy. It offers products to customers at an affordable and reasonable price or a little higher because of its good perception of quality, enriches customers’ satisfaction and loyalty. However, the excellent deployment of its unique resources and its core competences assist Zara to considered as the first mover in the industry27. One of its key value added activities is its focus on customers’ needs and a constant change in its product lines whilst maintaining the same level of price allows Zara to achieve a competitive advantage. Inditex has expanded and grown, according to the Ansoff matrix. By product development: (EcoFootDesign) Systematic changes in products line and innovation. Market penetration: it has increase shares of its key existing markets. Market development: in 2010 saw Uterque one of Inditex business unit opens its first store in Russia which also pave way for Zara home and Zara to follow through. By related and unrelated Diversification: Zara and Massimo Dutti entered into the Indian market in 201028 and 201329 respectively and Inditex enters the furniture retail industry30 through unrelated diversification. Inditex method of pursuing its strategies. Organic development: Inditex continuous performance and innovation is acquired through their knowledge and experience according to their existing  resource and capabilities. Through Acquisition and Takeover: in 1995-1996, Inditex acquired the whole of Massimo Dutti in a 100% acquisition. Form a Strategic Alliance: A Joint Venture with the Tata Group to open the first Massimo Dutti stores in New Delhi, India. Inditex license to other companies: production of finished goods through external suppliers. The Inditex Group Company adopted a parenting role by providing a clear vision of its company objectives, it also assists employees by providing continuous training and facilitating, and enhancing through synergies. Improvement in all Inditex departments is as a result of a great focus in performance evaluation and monitoring. Inditex adopted different portfolio management for each of its business units. According to the results of the strategic analysis, financial analysis, and SWOT analysis above, it has been well documented that the Inditex Group Company has a strong portfolio which make the company likely to overcome any future uncertainties, as it was evidence in its financial performance that they keep growing even during the financial crisis of 2008-2009, they still achieve a significant increase in revenue. However, the problem which the Inditex Group could be facing regarding their adopted strategies will be the over dependence of its other seven (7) business units which includes Bershka, Massimo Dutti, Oysho, Pull and Bear, Stradivarius, Uterque, and Zara Home over Zara which is the unit that generates over half of its total sales (66.11%). The Group should also find a way to increase the percentages of sales to geographical region like America which is has the lowest sales geographically and also in Asia which is an emerging market other than Europe. FUTURE STRATEGIES Proposed strategy for the strongest SBU (Zara) Product development: the company should produce better quality of future product lines. Market development: the company should go on with further expansion in Europe market and the US market. Diversification: the company should enter into the apparel sport wear industry. Market penetration: the company should enter into the Australian market. Corporate Market penetration: further expansion in the Asia market. Backward integration: to acquire a fabric supplier Consolidation: weaken business units should be strengthen Forward integration: manufacturing and logistic process should be decentralised. Do Nothing: continue with the current operations. References Inditex SA, Bloomberg Market, [Online] Available at: http://www.bloomberg.com/quote/ITX:SM Accessed on 20th of February, 2014. H&M (2014), â€Å" H&M Opens first store in East Asia† [Online] Available at: http://about.hm.com/en/About/facts-about-hm/people-and-history/history.html Accessed on 23rd of February, 2014. Inditex, (2008) Inditex annual report 2008, annual report 2008, A Coruna: Inditex. Inditex, (2009) Inditex annual report 2008, annual report 2008, A Coruna: Inditex. Inditex, (2010) Inditex annual report 2008, annual report 2010, A Coruna: Inditex. Inditex, (2011) Inditex annual report 2008, annual report 2011, A Coruna: Inditex. Inditex, (2012) Inditex annual report 2008, annual report 2012, A Coruna: Inditex. Index Mundi, [Online] Available at: http://www.indexmundi.com/commodities/?commodity=cotton Accessed on 20th of February 2014. Unemployment Statistics, [Online] Available at: http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Unemployment_statistics Accessed on 20th February, 2014. Textile and Clothing, [Online] Available at: http://www.companiesandmarkets.com/MarketInsight/Textiles-and-Clothing/Global-Apparel-Industry/NI7468 Accessed on 22nd of February, 2014. The Economics Times, [Online] Available at: http://articles.economictimes.indiatimes.com/2013-04-29/news/38904773_1_brand-massimo-dutti-foreign-investment-promotion-board Accessed on 24th of February, 2014.

The Cast of Amontillado Analysis

The story was written by Edgar Allan Poe and took place during carnival season in Italy in 1846. In the story the author used the first person narration style and this keeps the originality of the story. The reader get to know exactly what the protagonist was thinking because he was telling the story. So the effect is that he let the audience feel the main character which was Montressor. And this gives a better understanding of the story. We see that Montressor revenged Fortunato for insulting him. Through the story, there is no evidence of those insults. If we look at â€Å"thousand injuries† and â€Å"insult† from the text, we don’t see how those insults came about. The character didn’t change till the end. In fact the last paragraph tells hoe he achieved his goal. It is a good setting. In fact each paragraph described an idea making it easy to follow. On page seven, when he said â€Å"another draught of the Medoc† and â€Å"I broke and reached him a flacon of De Grave† we see and feel the scene going on. And another one â€Å"proceed†, â€Å"I said† too. The conflict in the story is Montressor having been wronged and willing to pay back. I was solved by the death of the antagonist. All the readers’ questions are not answered. In fact there would be a police investigation and montressor could be thrown to jail. And the story doesn’t say any of that. So the readers are still wondering. The shortness of this story allows the reader not to get lost. It helped stay on track and therefore have a better understanding. He focused on the essential. He created this effect also by the first person narration style. Like â€Å"I said†, â€Å"presenting him the wine† on page 10.

DQ 4 and DQ 5 Research Paper Example | Topics and Well Written Essays - 500 words

DQ 4 and DQ 5 - Research Paper Example In order to successfully implement change in the unit, the leader needs to involve other members of the unit so that they can share the same vision with the leader. This is aptly stated in the following statement: â€Å"Perhaps one of the most significant shifts that has occurred in the workplace relates to the change in the workers themselves,† (O’Grady, 2003, Part 1, p. 106). Thus, it is imperative to change the mindset of the employees so that they can also change their approach to their work. This can also help them to develop knowledge which can be used in their respective units. In order to achieve this feat, O’Grady (1998, p1, as cited in Grossman & Valiga, 2009) describes the following rules that can be taken in order to implement change in the organization: â€Å"Make no exceptions† where the leader should make an effort to involve everyone in the change process. The other rule is the nurse should â€Å"read the signs† where the leader ough t to be aware of the changes that may be taking place in the environment apart from the healthcare system. This also involves empowering the employees concerned so that they can take a leading role in implementing change. The other rule is that the leader should â€Å"construct new architecture† which is concerned with supporting the people so that they can integrate the new practices in the envisaged change process. Basically, the leader in this scenario should focus on creating social awareness among the followers so that they can also share the same vision for change with him. This will help the leader to be in a position to inspire the workers to adopt change in their operations. â€Å"Most followers want comfort, routine, stability, and good problem solving,† (O’Gradyy, 2003, Part 2, p. 173). It is also important for the leader to know that change is an ongoing process hence the need to constantly involve the employees in this change

Destination Development Essay Example | Topics and Well Written Essays - 3000 words

Destination Development - Essay Example TABLE OF CONTENTS 1. Introduction 4 2. Emergence of Destination Development 4 3. Concepts & Approaches 5 a. Stage of Development 6 b. Approach to Destination Management 7 c. System of Governance 7 d. Research Undertakings/Application of Research 8 e. Tourism Policy & Planning 9 f. Stakeholders 9 g. Forms of Tourism 10 h. Application of Sustainability Indicators 11 i. Competition And Collaboration 12 j. Destination Marketing 12 k. Tourism Trends 12 4. Findings 13 5. Conclusion 13 6. References 15 1. Introduction The recent surveys by the tourism department of France have clarified the fact that Paris is one of the most preferred travel destinations in the world. The city receives about 27 million visitors every year. Among them 17 million are international visitors. If the visitors in the surrounding regions are included then the number would read 44 million (Staab et al, 2002). There are about 3800 historical monuments in Paris and the surrounding areas along with four UNESCO World H eritage Sites. Furthermore, there are several famous attractions available in Paris, which include Eiffel Tower, Champs-Elysees, Notre Dame de Paris, the Louvre, Basilique du Sacre-C?ur, Pompidou Centre, Arc de Triomphe and Musee d'Orsay. In Paris, many forms of public transportation are available, which include metro, bus and boats (Heath, 2002). Though there is evidence of Paris receiving the lowest level of rainfall in France, there are chances that tourists can experience some unexpected rainfall throughout the year. Hence, it’s evident that destination development pertaining to Paris will go a long way in making Paris even more tourist-friendly and popular in the coming years. 2. Emergence of Destination Development It is not possible for a destination to promote experiences and products that are not available. Destination development is a continuous process in which development and coordination of products, services, facilities and amenities take place (Poon, 1993). The continuous development helps enhancing the quality of experience of the tourists and visitors. Destination development is an important process in order to implement tourism management. In this process, the destination managers and stakeholders play an important role in prioritizing the strategies and plans which were developed during the destination planning process. It is important to inform the destination development process by the process of situation analysis and in the process planning phase (Crouch & Ritchie, 1999). The destination performance process needs to be monitored against the KPI’s that are clearly depicted and the tourism industry in Paris also follows the same (Staab et al, 2002). Beech and Chadwick (2006, p. 23) state ‘An important factor to take into account is the spatial dimensions of tourism. Any basic understanding of tourism shows a requirement for travel and, hence, consumption away from home where goods and services are usually purchased and used. Leiper’s (1979) landmark work usefully explains this difference by proposing three different ‘geographies’ or spatial components: (i) tourism in the generating or home region of the traveler; (ii) tourism at the destination region; and (iii) the transit routes – the ‘area’ or supply of travel and transport facilities between the two regions. While all three are naturally highly interconnected in terms of an individual’s trip, each of these ‘

CAPM and Fama French Coursework Example | Topics and Well Written Essays - 2250 words

CAPM and Fama French - Coursework Example The report uses the Eviews for the data analysis and hypothesis testing for CAPM & FAMA French Model (Dougherty, 2011) The paper is bifurcated into two parts. Part 1 is based on the test of Capital Asset Pricing Model and Fama French Model using the factors for US stocks for the period of 1963 to 2013. Part 2 of the report is based on the audit fees to evaluate whether the firm characteristics explain the cost of audit or not. The capital asset pricing model is referred to as the model that describes the relationship between the risk and return, which determines the appropriate required rate of return on assets. (Sharifzadeh, 2010) The formula for capital asset pricing model is as follows Βi = Beta , which refers to as the sensitivity of the risk premium to the expected return. The risk premium is referred to as the excess ret urn of the market over the risk free return .i.e. (E (Rm) – Rf) Fama & French model is referred to as the extension of capital asset pricing model. The model adds the size and value factors in addition to the market risk factor in capital asset pricing model. The model considers the fact that whether the small cap stocks and value stocks outperform markets on regular basis. This is the reason; Fama French model is referred to as the three factor model. (Bodie, et al., 2009) The section of the report identifies the fact that why should we test CAPM and Fama French Model? The answer is that the CAPM is used to assess the impact on expected return on asset exclusively by the movement in market risk premium. The CAPM gives an ideal situation of how to price securities that are traded in financial markets to determine the expected return on asset. The major reason to use the CAPM model is that the model gives the objective nature of cost of equity, which the model can yield. (Besley & Brigham, 2007) The Fama French model supplements the CAPM model to further evaluate the cost of equity in terms of return on

Black Test Car by Masumura Yasuzo Essay Example | Topics and Well Written Essays - 500 words

Black Test Car by Masumura Yasuzo - Essay Example Such screenshot occurs to justify its effect in the view of the audience from whom to expect mixed sentiments of tension, suspense, and desperation at the sight of a principal character whose constant presence seems to evolve in shadows or in a state of thick gloom while the other part of the atmosphere receives a faint amount of light to indicate how transitions take place. Masumura Yasuzo evidently knew which perspective suits the scene that must evoke an image of stealth and treachery via a choice of lighting where the dark side makes a sharp contrast with the bright side. At an angle where the back of the man in focus forms the black before the others that make the white counterpart with their faces revealed, it feels that somewhere, something is bound to establish and sustain the conflict. Equivalently, the musical score in this portion of the story suggests undertones of pressure because of the human nature or instincts being portrayed by the conferring characters in a spot hidden from public notice. One necessarily observes herein that the manner in which dialogues blend with instrumentation rather sounds like there would be a consequence of opportunity or of mystery based on how words and music flow together to communicate the complex thoughts and sensitive gestures that could either make or break a plan in the end. Moreover, all the men in this thematic image generally project an appearance void of pleasant expressions which I think further contributes to the heavy and serious air of encounter between them.

The Negatives and Downfalls of U.S Public Schools and Its System Research Paper

The Negatives and Downfalls of U.S Public Schools and Its System - Research Paper Example The current public school curriculum is fixed. The current curriculum is not addressing the problem of individual differences. No tow individuals are alike. Same way it is not necessary that needs of two children are the same. Current curriculum is providing same thing to all the children irrespective of the different tastes of children. For example, a child who hates mathematics, forced to learn mathematics. Same was a child who likes painting may not get the opportunity to learn more about painting in public schools. Instead of tying the children inside the classrooms, they should be allowed to come out of the class rooms and learn something from the nature. Ultimately, the workplace for a child will be the nature when he grows up. So, the training to tackle the challenges from the nature should be given at an early age itself. â€Å"The good news for parents is that public schools cannot charge tuition. The bad news is that public schools are complicated, often underfunded operat ions influenced by political winds and shortfalls†(Great schools staffs). Private schools raise funds through tuition fees, developmental activities and contributions from the alumni whereas public schools don’t have such channels of funding. Moreover, the funds allotted to public schools have been reduced considerably by the administration. â€Å"In a recent survey of school districts, 43% of respondents reported budget cuts of 10% or less for this academic year, and 21% reported cuts of 11 to 25%, according to the American Association of School Administrators (School budget cuts across the US projected for next academic year) One of the toughest blows and most shocking hypocrisies of the Bush education budget is his plan to entirely end the Perkins Loan Program,... This essay declares that the current public school curriculum is fixed. The current curriculum is not addressing the problem of individual differences. No tow individuals are alike. Same way it is not necessary that needs of two children are the same. Current curriculum is providing same thing to all the children irrespective of the different tastes of children. For example, a child who hates mathematics, forced to learn mathematics. Same was a child who likes painting may not get the opportunity to learn more about painting in public schools. Instead of tying the children inside the classrooms, they should be allowed to come out of the class rooms and learn something from the nature. Ultimately, the workplace for a child will be the nature when he grows up. So, the training to tackle the challenges from the nature should be given at an early age itself. This paper makes a conclusion that major problem which contributed to the downfall of public school system in America is the bigger class size. The class size will be bigger in public schools compared to private schools and therefore individualized attention cannot be guaranteed to students studying in such schools. Private schools have many options to raise funds whereas public schools have limited options for raising funds. Public school facilities depend heavily on the economy of the place of its operation and any fluctuations in local economy can adversely affect the public school system. The salaries of the teachers in public schools are cheaper when we compare it to the salaries obtained by the private schools.

War of the Roses Essay Example | Topics and Well Written Essays - 500 words

War of the Roses - Essay Example The beginning of the wars was marked by brief civil unrest with rebellions led by Richard. The wars escalated into massive struggles from 1461 to 1471 between the support of Henry and the supporters of Edward IV, son of Duke Richard. The name of the war arose due to the badge used by the house of York (white rose) and the red rose assumed by Henry VII, the first Tudor King. The wars involved about sixty weeks of extensive campaigns across England with substantial fights in various fights including Wales, Ireland, and Calais. Other places that experienced major causalities of war included London and York. Both fighting sides relied on the knights and foreign mercenary companies for support. Most troops relied on the traditional tactics. The opposing English side sometimes used the longbowmen. Sometimes, field artillery would be deployed including long hand –gunners. Insufficient campaigns reduced the social and economic impact of the war. Leaders had to keep winning the trust of the civilians. Many kings and elites had a custom of investing standing forces mainly for domestic conflict and sometimes for fortification. The war did not produce prevalent destruction and multiple recessions. Participants did not have a lot of resources for extensive and prolonged warfare. The attempts by the dynastic rebellions to oppose Henry VII, after the victory over Richard III got hampered because there was not a convincing Yorkist person to occupy the position of King. A lot of opposition arose since lots of money was used to run the court system.

The Advantages And Disadvantages Of Insource And Outsource Essay

The Advantages And Disadvantages Of Insource And Outsource - Essay Example As a small insurance company, there are pertinent functions that the business needs which are not core to either its growth or for gaining competitive advantage. These functions include human resource, payroll, IT and partly financed. Outsourcing here would offer a better choice than insourcing because the company would be able to save on employee compensation, office expenses, and other associated costs. Outsourcing essentially converts fixed costs into variable costs, which will enable the small business to use these resources for investment elsewhere in the business (AllBusiness.com 3). On the flip side, small companies must be very careful when negotiating the terms of service with an outsourcing firm. Knowing the challenge that small businesses face with regards to weighing their cost options, an outsourcing company could trap the small company in terms of service that have numerous hidden charges. However, unless the outsourced services provider has numerous ridiculous charges when it comes to managing costs for a small insurance company, outsourcing offers a better solution than insourcing. On the outset, insourcing does seem like a cost-effective strategy for a company to use because it will simply rely on resources that it already has. This may be true for large organizations that have numerous departments and employees. Small companies are already constrained in terms of staffing, and to manage costs they tend to have employees with flexible role profiles.  

Medical Law coursework Essay Example | Topics and Well Written Essays - 1500 words

Medical Law coursework - Essay Example The right of younger children to provide independent consent is proportionate to their competence, but a child's age alone is clearly an unreliable predictor of his or her competence to make decisions. A judgment in the High Court in 1983 laid down criteria for establishing whether a child, irrespective of age, had the capacity to provide valid consent to treatment in specified circumstances. Two years later these criteria were approved in the House of Lords and became widely acknowledged as the "Gillick test," after the name of a mother who had challenged health service guidance that would have allowed her daughters aged under 16 to receive confidential contraceptive advice without her knowledge. As long ago as 1969 the Family Law Reform Act declared that consent to medical treatment given by a minor of sixteen "shall be as effective as it would be if he were of full age," (1969) and in such cases parental consent need not be obtained. The empowered children to make informed decisions based on their competence and capacity. This view of children's legal rights have been strengthened in Gillick v. West Norfolk & Wisbech Area Health Authority (1985) where House of Lords ruling declared that "parental responsibility diminishes as child acquires sufficient understanding to make his own decisions" and that "at common Law a child of sufficient intelligence and understanding could consent to treatment, notwithstanding the absence of parents consent." This judgment clearly and expressly declared that a doctor might provide contraception to minor under sixteen with or without her parents consent. The law did not recognise any rule of absolute parental authority until a fixed age: parental rights were recognised by the law only as long as they were needed for the protection of the child and such rights yielded to the child's right to make his own decisions when he reached a sufficient understanding and intelligence to be capable of making up his own mind. This has to be an exercise backed by sound clinical judgm ent taking into consideration what is best for the patients health. This was further supported by Health's Guidelines for Ethics Committee (1991) which holds that parental consent cannot override a competent child's refusal of consent. This was also supported in 1984 by the British Medical Association's Philosophy and Practice of Medical Ethics (1988) which advises that physicians may provide contraceptive to mentally mature women under sixteen without parental notification or consent if that clinically serves the patients best interest. (Kessel, 1993 ) Here the conflict is between autonomy and dependency, which characterizes the legal position of the minors. This lays emphasis on the rights to decide on the matters of sexuality, reproduction, partnership, marriage and parenthood which are influenced and limited by parental rights and also affected by state regulation. This leads to the more pertinent question of the social rights of minors around the issue of sex education, as one of the most controversial subjects investigated.

Development of Curleys wife throughout the novel Essay Example for Free

Development of Curleys wife throughout the novel Essay In the novel Steinbeck’s uses social class, to separate the characters from one another especially Curley’s wife from crooks â€Å"you keep your place then nigger†, indicates to us that the social structure was different in America around 1937, a white women was above a black man. The writer showed this and showed peoples attitude of time. In addition it also gives us an insight on how it will feel like to be black.  Furthermore Steinbeck’s also describes Curley’s wife in a desperate and worried way â€Å"married two weeks†¦Ã¢â‚¬ ¦?† this is shown by the writer creating a tone to the quote, ending the quote with a question mark could mean that the other characters are confused to whether it would last or not, in addition it could also signify that they are doubting their relationship. Steinbeck’s use of language starts to develop more, when he goes on to describe Curley’s wife on page 53. The writer describes her in a sexual dangerous way; we know this by the writer repeating the word â€Å"red†. This indicates to us that danger awaits her; additionally it could also mean that she is seen as a â€Å"sex image†, by the other men on the ranch. This is shown by the writer using the term â€Å"fascinated†, which describes how the other men felt when they saw her. Furthermore, her body languages links to how she’s speaks, â€Å"her voice had a nasal, brittle quality† this indicates to us that she had a fragile slow voice that hypnotized men which made her sound innocent â€Å"Lennie watched her†. This quote enhances that men couldn’t keep their eyes off her, the writer makes Curley’s wife out to be a advert, says things slowly in a tempting way, portraying her as an object. In addition the writer describes Curley’s wife as a desperate insecure women that feels the need to seek attention from other men, â€Å"her body was thrown forward†, specifies to us that she is pushing herself to the situation. In the novel, Steinbeck makes the role of women in the book all to do with sex, some providing sex for the men, portraying them as sexual objects. However, some female characters are seen as either mother figures. This is in contrast to Curley’s wife which is seen as a women who keeps degrading herself â€Å"Curley’s married a tart† this enhances to us that the men on the ranch have no respect for her, this is shown by referring to her as a â€Å"tart† which could also include how the way she dresses in a sexual seductive way to cover up her insecurities. However Curley’s wife may want to dress up because it makes her feel good about herself and she does have the time since her husband is quite wealthy. Moreover, in the novel Of Mice and Men, the writer John Steinbeck makes it out to be women are inferior to men, this is shown by making Curley’s wife the only women on the ranch. Furthermore, the writer also describes Curley’s wife in a detailed sympathy way and this makes the writer feel sorry for her â€Å"you better go home now†, indicates to us that Curley’s wife is in a place that she is not meant to be, it also shows how isolated she is, this is shown by using the term â€Å"quietly† which shows to us that she is being sneaky about the situation, furthermore it also shows us that she isn’t allowed to communicate with other men which gives us an insight about her, that she doesn’t have any friends on the ranch, she has to do it discretely, this shows that Curley doesn’t trust her and she feels protected in the hands of the other men on the ranch, this creates a sense of security. Furthermore, the writer John Steinbeck’s in a way describes Curley’s wife as a dog, metaphorically speaking â€Å"bitch please†, which shows to us that she is described as female dog, rather than a human being which implies to us that she is not an important person, which links with Candy’s dog, which both have something in common, they both died. In addition when they are described or mentioned in the book John Steinbecks makes it sound like they are the subject or object in the sentence. It also shows the insignificant in both characters.

Solid Waste Management Problems In Cameroon

Solid Waste Management Problems In Cameroon Solid waste management which can be seen as the systematic control of generation, collection, storage, transport, source of separation processing, treatment ,recovery, and disposal of solid waste Globalization has raised some troubling concerns for the developing world, including Cameroon. One of such concern is its impact on urbanization and the ramification that goes with it. Cities are traditionally engines of social of social modernization and economic growth and at the same time the theatres in which globalization stage it actions. For Cameroon this has just help to increase the already unban problems and challenges that go with it. With municipal solid waste management is the main challenge. The constant increased in flows of goods and services, and change in life style and also ways of consumption had affected the waste sector directly or indirectly. Municipal solid waste management constitutes one of the most crucial health and environmental health problems facing the Limbe u rban city council. This is so because even though these city is using 30percent of their budget in solid waste management, only 20-50 percent of the waste is been collected. Illegal dumped still constitute 50 percent of health and environmental degradation. This paper will attempt s to examine increase in urbanization have impacted on the management of municipal solid waste sector in Cameroon using the case of Limbe. In conclusion, this paper will suggest some solutions to the current waste management problems in Cameroon cities. Location of Study Area Limbe is a town in Fako Division of the South West region of Cameroon is located in an active an active and dynamic coastal zone. Limbe is located along the rocky coast of Cameroon and covers a surface area of about 674 kmÂÂ ² (Limbe Town Planning Office, 2000). Source Limbe Urban Council (2005) Definition of Key Term Solid Waste By definition, solid waste includes but is not limited to trash, yard waste, used motor oil, household chemicals, building materials, and demolition materials. Solid waste does not include rock, dirt or brick. What are the Factors influencing municipal solid waste Generation in Cameroon? In order to prepare a good planned on municipal solid waste management system, it is important to know the quantity of waste generated by the community and also the different types of waste. Solid waste generation differs from place to place and country to country. Solid waste production and composition are influenced by the consumption pattern, climate, season, cultural practice, etc. Population size is an important course or influence of municipal solid waste generation, even though other factors also influence it. There is a positive reciprocal relationship between city population size and both the percentage of waste collection from households. The constant increase in population and the city size as a hole poses a hell of problems solid waste management in Cameroon. In Limbe, A current figure shows that the present population of Limbe is estimated at 84,223 according to the 2005 population census. Increase in solid waste from 100 to 150 tons per day. The city area has also increase to about 6000 hectares, with about 4000 hectares of residential and commercial areas. The collection rates have increase dramatically from like 10 percent in the early 1990s to the present 30-60 percent execution by Cameroon hygiene and Sanitation Company popularly known as (HYSACAM) which is a French acronym for Hygiene et slubritedu Cameroon, the municipal solid waste management c ompany in Limbe. The management of solid waste is in the hands of the Limbe city council and some private N.G.O.s operating in around the city. In Cameroon, the waste stream is mostly made up of garbage. Garbage which constitutes 60-70 percent of all the various types of waste includes, waste from sales of produce and meals, house hold preparation like cooking and serving of food; market refuse and handling. We also have what is known as non-biodegradable rubbish which constitutes paper, carton, plastics, rubber, glass, tin cans, etc. More so, other sources include: ashes, abandon vehicles, street sweeping, non-hazardous industrial waste, etc. Public and private sectors and sewage treatment centers also generate waste. Imported goods, like second hand vehicles, electronics and house hold equipments from Europe, Asia and America .This goods with little or no life span, will spend with their Cameroon owners before been consider as waste. All these is been influence due to changing in consumption habits by some Cameroonians. Solid waste Composition In terms of composition, solid waste differs from town to town depending on the economic level of the cities or towns. It also depends on other factors such as the geographical location of the cities, energy resources, climate, cultural habits and standard of living of the population. Most of the big cities in Cameroon have high percentage of organic matter in their waste stream with high moisture content making them unsuitable for incineration. Over the years, many plastics, glass, paper, metal, textile and leather had find their way into the municipal waste stream due to the rapid economic expansions taking place in the cities. Transportation and collection methods of solid waste management More than three quarter of the waste management budget of the Limbe city council is been spent on transportation of solid waste alone, due to lack of technological knowhow only a smaller percentage is been spent on waste treatment or recycling. In Limbe, three main collection systems could identify: the primary collection at the household level by individuals, secondly collection method by the urban council which is the official method and finally by private contractors. Since the early days, they had been different traditional methods of waste disposal and agents in Cameroon as a hole. For example the burning of trash and rubbish from homes and work places. All of these methods have been reduce, since the Limbe council re-contracted the management of solid waste in the hands of HYSACAM which is a private company so many things have change. This solid waste management company known as HYSACAM had been operating in Cameroon for a very long time in various urban cities. They position p ortable public skips of various sizes (1mÂÂ ³, 3mÂÂ ³, 6mÂÂ ³, 9mÂÂ ³and 16mÂÂ ³) on the strategic positions of the city and empty them on planned daily schedule.150 bins of 3mÂÂ ³to 16mÂÂ ³category exist today (Monkam et al.2000).These skips are of various seizes depending on the generation capacity and also the level of accessibility of the area. Dumper trucks of various classes had been imported by HYSACAM for the collection and removing of dumping waste of the city of Limbe. Sweeping of some of the main streets is done manually by some of their employers and also by one mechanical van present for this use. Many problems do exits, because these equipment do break down time and again due to poor management and inexperience drivers, they had record so many accidents .The equipment are also so expensive to maintain and run. All this had made the population to have mix feelings about their operation. However HYSACAM had succeeded in removing about 3 0-60 percent of the waste today, which is a great improvement. Some waste management equipments in Limbe Source:Photos by gefominyen.com Problems encounter by the municipal authorities Limbe is a growing third world city with the constant challenge by urbanization and industrilization trends,population increase and consequent rise of waste.The city of Limbe and its authorities face major problems relating to public health and enviromental pollution.Lack of political will,poor government policy,lack of approprate economic and human resources,and weak local institutions result in poor waste management.Although the Limbe municipality had increasingly involved in solid waste management,lack of institutional and infrastructure facilities,and alsolack of resources are hindering the efforts. In addition,one of the main problem is the use of traditional approach by the municipal authorities,they monopolise solid waste management projects,using command-and-rule startegies,ignoring other stakeholders and ill-adapted imported tecnology is common in Cameroon cities.This traditional or cultural approach does not really help much the situation of solid waste management in Limbe as a hol.The neglect of these other practitionals in this sector had worsen the scenario.This can be seen in most parts of the city,streets are almost blocked by solid waste and also market places are been littered around with solid waste from remains of some agricultural produce. More so,only some privilage people benefit from home collection of the solid waste ,this is due to the fact most of the streets are inassible.As in many other cities this people are been left with little or no chioce but to dump their solid waste in open spaces,water bodies,buried,drainage channels, burnt, deposite along roadsi des and streets.Deposition of this solid waste into drainage,will course the drainage to blocked and mit result to flooding in the city.Like the case of 2002 when flooding and lanslide occure in variouse slums and gettos in the city of Limbe.The is also the prevelence of some diseases and parasites like malaria,cholera,diarrheaand hookworm been coused by inproper waste disposal. Photos of enviromental problems of inproper waste deposition in limbe. a Source:fako news center.com(2005) Environmental and health of solid waste management Health provides an important tracer to indicate the quality of the population-environment relationship(Ness 2001). Enviromental effects:In the enviroment,chemicals and other containments found in solid waste can sleep into our ground water and can alsobe carried by rain water into our rivers and lakes that which provide essential wildlife habitat.these contaminates can also end up in our ground water,rivers and lakes that are sources for drinking water.The major enviromental effects include waste pollution from- pollution from disposal site.It also include air pollution, which includes smoke,odour,dust,noise,etc. Waste Disposal Final disposal in most economically cities in Cameroon is usually a matter of transporting the collected waste to the nearest open space and discharging them. Other forms of disposal like animal feeding, ploughing into soil, open burning and dumping in water bodies or wetlands contribute to environmental hazards ad human health problems.Institutional and financial constraints are one of the main reason for inadequate waste disposal. The lacking of good solid waste disposal system in some areas in Cameroon and Afica as a hole,had contributes to the spread of infectiouse diseases.The method of solid waste removal also varies,with the a high level of segregation .The poorest neighborhoods facing the bigest problems with inadequate solid waste removal system, due to lack of roads.Some of this poor housholds or nighborhood rely on the pivate sector,those who can not provide deposite their waste in pits outside their homes,in rivers,by the road side and by burning.All this will give rise to solid waste health problems and prevalance of diarhoea,because some of them do drink from the rivers that they emty their waste into. In proper waste disposal can also led to poor drainage and blocked gutters.This block gutters,streams and drainage channels contributes to flooding usaually during the rainy season. Air pollution A number of factors does account for air pollution in urban cities,usaually the traditional system of waste burning ,emissions from cars,trucks,busses and not living out industrial emissions present in these urban cities.Air pollution is responsible for so many health problems in Cameroon as a hole,like premature deaths ,food contamination in polluted regions.Air pollution also disttroy the hozone layer and affect forest growth. Health effects: This includes: mosquitoes breed in standing water in block drains, cans and standing pool of rain water;the presence of rats;rats spreads diseases like salmonella,typlius, leptospirosis and they also spiol millions of tons of foodand house hold materials; flies also carry germs on bodies and legs nad also excrete them. Population effect on solid waste Management Population growth has always affected waste generation in Cameroon,collection and invariable disposal due to population drowth and high standars of living amoung some of the inhabitants of Limbe. The is rapid population growth taking place in Limbe and this has a negative impact on both the environment and waste generation in the city. With many other urban cities in Africa, cities in Cameroon (like Limbe) are faced with the double problems of population increase and rapid expansion.These phenomena above have brouth increasing strain on urban infrastructural development.Waste management has been one of the areas this strian has occure,where the existing system can no longer cope with the mountain of waste generated and heaped on the surface and open fields.Finally population size and growth,goes along with increased pollution and environmental decay. Slums and ghettos Due to poorverty,many cities had given birth to slums and gettos in many third world countries . This had led to the rise in enviromental health nad social problems.Cameroonians due live in slum nieghborhoods in city,because they can not afford the high cost to rent a room or flat in this big ciities.Left will no alltanative but to turn to this slum and swampy areas to construt their little shanties houses,with no building permit from the city council or land tenure.With the government authorities allways coming around to distroy them,because they are some time located in hazardouse areas,like slopes,flood prone areas and industraial zones.Slum dwellers allways record high level of poor health problems due to poor infrastructure and dirthy enviroment.Poor solid waste management is also common iin slum areas,this led to the prevalence of diseases, malaria and infant mortality rates. Methods of Disposal Open Dumping Open dump as a solid waste disposal method, open dump is an uncontrolled sytem and has not been subject of engineering design.This type of solid waste disposal method had been adoubted in Limbe,commonly refers to as landfill. In most of the urban and rural areas of Cameroon,open domping is the most preffered way for final solid waste disposal.Although,the fovernment of Cameroon and municipalities had develop sanitory landfill sites in a few urban and rural areas,open dumping still remains the cheapest and most effective solution to get rid of solid waste .The distance of such sanitry landfill is often too distantly located for the population to used,as compare to the open dumlocation around the municipality. The sites are to far from the main source of waste generation,there by increases transfer costs and additional inverstments for the construction of roads and transportation.These open dumpsites in due time will become haven for flies, insects,animals and man alike. Composition and Recycling of solid waste Although composting is also a preferred method of solid waste disposal,due to the high level of organic material found in the waste composition.This method is not very popular in Cameroon,though there are some small-scale composting plants in the country,which has shown very limited success. Composting plants are not recording succes in Cameroon because of the high maintance and operating costs and lack of effective marketing. Many municipalities in Cameroon are using educational campaigns and highring workers to conduct door to door collection of recyclables waste materials.In city like Limbe,organic wastes are coposted at home backyards and waste such as plastics are doump near the beach or buried.Burning of combustible waste is also widely practise amoung the inhabitants of Limbe city. Recycling is widely practiced by the informal sector waste pickers or by the solid waste management staff themselves for extra income. Collection of recyclable waste is done in several steps such as households (door to door collection), transfer stations and even in the disposal sites. Such work is done in a very labor-intensive and unsafe way, and for very low incomes. Recovered and recyclable products then enter a chain of dealers, or processing before they are finally sold to manufacturing enterprises. The main items that are recycled include soft and hard plastics, glass, steel, paper, cardboard, aluminium and alloys etc.(C. Visvanathan and Ulrich Glawe 2006). Legal,Social and Finacial Issues of Solid Waste Management in Cameroon Cameroon is facing legal,financial and social problems in terms of solid waste management. Considering the enviromental issues in the countrys development,municipalities and the government of Cameroon are hard to extend and formulate enviromental legislation. Public awareness and public participation is a major step in effective implementation of the solid waste management system. Therefore, co-operation from the citizens is a vital aspect in managing solid wastes of a city. Habits and attitudes of inhabitants of a city largely affect waste management system. Hence, social aspect can not be separated from the overall waste management system. Therefore, environmental education from schools to develop the awareness of the general public becomes important. Participatory urban enviromental planning and magagement approach Paticipatory approch will focuses on the activities in solving waste management issues in Limbe and Cameroon as a hole.The paticipatory programme will empahasises on the need for local enviromental methodologies and planning among all urban enviroment and development stakeholders.The aim of this programme is to attain urban environmental improvements through recyling and waste collection.The program will also seeks to some enviromental and health concern.The economically empower a group of youths and adults in Limbe to sustain their enviromental livelihoods through waste collection and recycling.The management of municipal solid waste continues to evolve from the traditional confines system of generation to disposal,through waste collection and transportation,to intergrated waste management system.The morden solid waste management system encompases source reduction,recovery, and recycling of waste materials.At the momment the management capabilities of the urban councils are weak,due to lack of natural and economic resources.Attempts to deal with this urban enviromental issues had been a major problem and making it difficult for them to succed. The management of solid waste management in Limbe city can be discribed as been inadequate and inefficent as evidenced can be seen by the indiscriminating dumping of waste on road sides,public places fileds and streams.This is evident in the slums and suburbs where heaps of rubbish can be seen almost everywere,coursing the place to be liteared with flies and the spread of so many diseases causing a lot of discomfort to the population.This problem will need both financial human resources put together with full plans to ensure the delivery of an effective solid waste management system.Workshops will be held with variouse stakeholders and participants from the city to identify pertinent enviromental solid waste management problem needing redress in the city.The objectives of these workshops will also include identification of mitigatory maesures to ameliorate the identified enviromental problems. Role of Stakeholders In other of the government of Cameroon to achieve sustainability in solid waste management,it is important to look at the roles of the variouse stake holders involve in power structures prevalent in solid waste management. Experience in several different African countries has shown that cooperation and coordination between the different stakeholder groups like city council, provincial government, service users, NGOS, CBOS,the private sector (formal and informal), and donor agencies, will ultimately lead to increase sustainability of the waste management system, such as changes in behavior and sharing of financial responsibilities. On the other hand, ignoring certain activities or groups will result in decreased sustainability of the system, for example in the form of negative public health effects or increased unemployment (Nyachhyon, 2004). Non-Governmental Organisatios(NGOs) Many NGOs in Cameroon operate between the private and government realms.These NGOs are strongly motivated by humanitarian and developmental concerns.These NGOs at times help to increase the capacity of paople and community groups to have an active role in local solid waste mangement.They help to create peoples awareness of solid waste management problems affecting their local community;they also act as the voice of the Community Based Organisations in municipal planning and implimentation processes;they also provide channels of communication between Community Based Oraganisation and the government authorities and finally the transfer of technical know-how of locally active Community Based Organisations. Whilst privatization basically involves the transfer of management responsibility and ownership from the public to the private sector and has proved to be a powerful means of improving the efficiency of some waste management services such as collection, haulage and disposal. Operating in various forms of partnership with the public sector, they may provide capital, management and organizational capacity, labor and technical skills (UN, 2000). Private Sector Paticipation Private sectors in Cameroon,just like the NGOs play very important role in municipal solid waste management of the country.Specially in the city of Limbe,were HYSACAM which is a private sector is participating more in street sweeping,door to door collection and waste transfer.The involvement of the private sector had help the collection of garbage to be more efficient and addition it has also help to reduce both the financial and human resources of the Limbe Municipal Council.Private sectors are more effective,than the government in all aspect of solid waste management in Cameroon. Community Based Organisations(CBOs) Finally community based organization is an essential element in ensuring the effectiveness of the solid waste management project in Cameroonand increasing the likelihood of its sustainability.In most African countries,like in Cameroon women do play important role in many community based organisations.They also have a common initiative group known as women empowerment .Women are mostly responsible for house-keeping and its enviroment clean.Women have shown active participation in various measurs of solid waste management. .(C. Visvanathan and Ulrich Glawe 2006). Recommendations The government of Cameroon should support NGOs and private sector in required areas,most espacially in the area of organising maintenace workshops and enlightened programme,which should include grassroots participatory and input.The government of Cameroon and the Limbe urban council should fund the variouse agencies responsible for collection and disposal of all types of wastes effective. Expanding land fills managemnet and control;waste to energy programs can be generated through the land fills. In terms of population increase,there should also be a room for international co-operation towards achieving the action plans.There is also an urgetnt need for action plans and education in order to monitor and control waste expected in Limbe.There is also a need for purchase of recent equipments used for solid waste management;there is and urgent of new equipments like tipper,trucks,vehicles,pay loaders,road sweeper,bulldozer and well train staff.All these most be backed up with well trained stocked maintenance and spare parts for all the equipment. There should be separate solid waste management system for hospitals,health care establishments and industries to prevent the infectious and hazardous waste from entering the municipal waste stream. Limbe urban council shoul organise refuse collection both from residential and industrial estates.There should be a disposal site in each street of Limbe and also avenue nearest to the sources of waste,it should be accesible to every one and also the collection should be daily and regularly. There is a need for more efective and up to date domestic waste transfer station and also there should be at least one domestic waste incineration plants in Limbe constructed with a daily waste treatment capacity of at least 1000 tons,which can help to generate electricity through incineration so as to recover the energy out of wastes. Conclusion Most of the African countries do not have firm grip on any sustainable method of municipal solid waste management. Cameroon government and urban councils are copying ill-adapted global strategies and technologies not suitable to the local realities.The management of municipal solid waste in Cameroon urban cities still have many problems which needs to be address.The existing collection facilities and regulation systems of solid waste management do not fit the present requirements.Most of the municipal solid waste collected at the source are not been sperated, treatment and collection facilities are limited,collected waste are mostly doumped haphazardly on the streets and open areas in Limbe.The Government of Cameroon,Limbe urban council, NGOs and private sectors are working hard in this field,but more still has to be added to the existing efforts.The main solid waste management strategies needs to be remedy,this should include admendment of current laws and regulations,improve curren t solid waste management system and introduce calssified collections. The Limbe urbn council are not adequately exploring or using local intiatives and strategies, which could go a long way to improve on solid waste management within Limbe municipality.They should be locally adapted techniques,which involve collaboration with the stakeholders and coordination with the government will be very important.The iplimentation of all these above strategies will help to solve some of the solide waste management and enviroomental pollution problems to a large extent.

The Company Background And History Of Coca Cola Marketing Essay

The Company Background And History Of Coca Cola Marketing Essay The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944. Nowadays it is spread in more than 200 countries with over 500 brands and 3,300 beverage products. These products include sparkling beverages and still beverages, such as waters, juice drinks, teas, coffees, sports drinks and energy drinks. The top five NARTD (non alcoholic ready to drink) are: Coca-Cola, Diet Coke, Sprite and Fanta. The number of employees worldwide is 92,400 and headquarter is in Atlanta. The Coca-Cola Company is listed on the New York Stock Exchange under the ticker symbol KO. The Coca-Cola system operates on a local scale in every country where they do business. It does not own or control most of its bottling partners, its compromises the company and the bottling partners. The Company has more than 300 bottlers worldwide. Coca-Cola manufactures and sells concentrates, bev erage bases and syrups through its concentrate plant to bottlers; it does own the brands and is responsible for brand marketing initiatives. The bottling Companies manufacture, package, merchandise and distribute the finished branded beverages to Coca-Cola customers and vending partners, who then sell the products to the consumers.1 This was an overview on the Global Coca-Cola Company. Lets look to Coca-Cola Egypt as the paper is studying the company in Egypt. Coca-Cola exists since 1942 and has two bottlers TCCBCE and El Nile Beverage Company. The bottling operation ownership for The Coca-Cola Bottling Company (TCCBCE) is: 51% TCCBCE and 49% Coca-Cola Company as for El Nile its 100% owned by El Nile. The entire system has 11,494 full time employees. 1-coca-cola annual report The Strategic business units that the company operates in Egypt are carbonated soft drinks, energy drinks and mineral water. The company recorded revenues of $78,526 million during the financial year ended December 2009 with an increase of 15% compared to 2008. The increase of 12% in revenues was coming from CSD (carbonated soft drinks) segment and 3% from the Mineral water segment. However there is a decrease in the CSD growth rate by 3% in 2009 which was 15.6% (FY 07-08) versus 12% (FY 08-09) the decrease is due to change in the consumer life style became healthier conscious. Egypt juice Industry analysis The non carbonated soft drinks are considerate to have a huge potential within the juice sector. Egypt juice industry is a lucrative market with a value of $/$216mm, it is growing from 11-22% over the last eight years. The industry sales are 44 mm unit cases in 2009. The juice segment expected to grow at 11% Compound Annual Growth Rate (CAGR) in 2012 while the Carbonated Soft Drinks (CSD) segment is expected to grow at 4.7% Compound Annual Growth Rate (CAGR) in 2012. Based on retail audits done by the AC Nielsen and Protrac studying the Egyptian beverage market the result shows that the consumer life style is changing and became healthier conscious and they are shifting to the drinks that are healthier. The CSD market is shrinking and other markets are developing. Juice is a lucrative product category that has been growing consistently over the past 8 years. The juice industry depends on farms that cultivate fruits. The different juice type: Fruit-Flavored Drink is a 100% concentrate, Juice Drinks it contain up to 24% Juice, Nectar contains 25% up to 99% juice and product called 100% juice is a product of 100% juice. PESTEL Analysis for Juice in Egyptian market PESTEL analysis is a business measurement tool that helps to understand the external surroundings and market as such the position, potential and direction for a business. PESTEL stands for Political factors e.g. changes in government policies, Economic factors relate to changes in the wider economy such as rises in living standards or the general level of demand, Social factors explain the buying patterns and buying attitude, Technologic factors is the changes in innovation potential, Environmental factors include the weather and climate change and Legal factors major legal changes that have affected firms where they operate. All these factors are used to assess the market. Political factor Egypts political condition is secure and a completely democratic republic is projected within the near future. Egypt was ruled by many countries before establishing freedom and today it is run by a multi-party semi-presidential system where the supervisory power is separated between the president and the prime minister, although in practice the president tends to hold a larger share of the power. Egypts political system presently receives much needed financial support from the US which is helping to develop the country into a new era of optimism. Egypt increased inward investment, creating a rich investment atmosphere. Economic factor The economic environment in Egypt is ready for investment. Egypts economic freedom score is 59.0, making its economy the 94th freest in the 2010 Index. 3.2% increase in gross domestic product (GDP) Per capita to reach $2,161. Per capita consumption of non alcoholic ready to drink (NARTD) will increase by 30% reaching in 2020. Growth is highly driven by stills (juices and water). Juice is the fastest growing category with Compound Annual Growth Rate (CAGR) increase of 11 % driving growth of non alcoholic ready to drink NARTD. Social factor Key factors behind the forecast increase of juice market in Egypt is the new consumer lifestyle preferences for healthier drinks and scare of obesity which resulted a slowing growth rates for sales of carbonated soft drinks (CSD) market. Despite the fact the carbonated soft drinks (CSD) market has remained profitable. One of the main characteristic of Egyptian life style is the importance of family and friendships. Egyptians are enormously socials and one of the importances of their life style is the relaxation time which they spend with friends or families at home, cafà © or restaurants. An important part of Egyptian residents is the eating behavior. The last five years the coffee shops spread very fast in daily life especially in young adults and teen generation. The consumption of juice is correlated to person age. Population is 81 Million out of which 50% are under 20 years. 50% of the population is the prospective juice target (kids and teenagers) because 64% of ready to drink juice volumes comes from 8-29 yr olds skewed towards 8-11 yrs old. Technology factor The juice industry benefits of a huge technology. Its for the sake of both business and the consumer when new technologies guide to better quality products. The industry depends on the quality of fruits that are growing in the country. Juice makers divided their production into two different forms pasteurized and raw juice. Technology helps to retain the properties of fruit the same as its original taste. Juice shelf life is small due to defect that can happen based on environmental climate. To extend the shelf life, juice is pasteurized on the same method as milk which for decades can be considered a middle ground between raw and ultra-pasteurized. The flavor of milk is affected by pasteurization much more strongly than fruit juices tend to be. Ecological factors Juice Industry is depending on agriculture and fruit growth wherever it spread. It is necessary to realize that fruit growing relies on agricultural land, water and suitable climate. Fertilizers used in agriculture can be a source of environmental pollution. Major change in climate occurring due to global warming can impact the farming industry. This leads to a need of integration of farmers into an agro environmental program that needs a support and keeping production procedures in accordance with environmental protection and sustainability of natural process. Legal factors Legal issues involve laws in juice production regulated by Egyptian government which prohibits use of returnable glass bottles. Such regulation negatively affects juice industry as returnable glass bottles are more profitable. Porter five forces model for juice sector Porters Five Forces Model was developed by Michael E. Porter in his book Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980. The famous book he wrote in his thirties became an international best seller, published in nineteen languages and re-printed approaching sixty times. Since that time Porters Model became an important tool help for analyzing an organizations industry structure in strategic processes. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry and answer the question of What are the key factors that can determine a business success? The five forces are described as follows: Threat of new entrants Bargaining power of customers Competitive rivalry within the industry Bargaining power of suppliers Threat of substitutes Recklies Management Project GmbH www.themanager.org (figure 1) Bargaining Power of Customers Threat of New Entrants Threat of Substitutes Competitive Rivalry between Existing firms In combination with a PESTEL-Analysis, which reveals drivers for change in an industry, Five Forces Analysis can reveal insights about the potential future attractiveness of the industry. Porters Model is useful tools to determine potential changes of competitive forces. Bargaining power of suppliers Bargaining power of suppliers is described by how much power suppliers have on you in a specific industry or market. A business or a producing industry requires inputs to give a final product such as raw materials, labor, component and other supplies. This lead to a relationship between buyer and supplier provide raw materials used in the production. Supplier is called powerful when he has influence on the producing industry. Lets focus on suppliers in Egyptian juice industry and how much they have power influencing the production of the final juice product. Juice industry depends on many suppliers; sugar, material required in packaging, preservative, flavor and a key player in juice industry is the juice concentrate supplier. Juice supply chain starts form farm that depend on fruit seasonality. The crop of any fruit varies from time to time in quantity and quality based on climate changes and natural crises. This is the main reasons that change in juice concentrate availability pric e and quality. Juice concentrate suppliers are divided in three categories. Suppliers that produce concentrate and use them in the production of final juice product, others that produce concentrate and use part of their production to make a final juice product and sell the rest and suppliers that sell all their production of juice concentrate. Its worth to mention that a big part of the juice concentrate is exported outside Egypt to other countries and one of the main countries who import from Egypt are the Gulf countries. Therefore the supplier power is considerate high because the market is dominated by a few large suppliers rather than fragmented source of supply, supplier customer are fragmented, there is a possibility for supplier to increase concentrate juice prices and there is no substitute to the juice concentrate. To reduce supplier power in juice industry it is important to know what is the influence of outside factors to be taken in consideration to find a place in the m arket. Juice producers make a partnership with suppliers that produce juice concentrate to reduce the power of suppliers. Bargaining power of customers Bargaining power of customers is how much negotiation power the customers have and how much power he has over you in a specific industry or market, meaning how much customer can impose pressure in margin and volume. When buyer has a strong economic power the relationship to the producing industry is near to what economist call monopsony, a market where there is many suppliers and one buyer. In such case your ability to capture a high proportion of the value created will decrease, and you will earn lower profit. Having a few large buyers will have a significant leverage to negotiate price and others terms because you will be afraid losing an important buyer and volume which puts you in a weak position. Buyers have also power on you if they can produce the product themselves and they can play suppliers against each others. However there is a few large buyers and they buy in a large quantities. Meanwhile there are many small buyers that you have greater control over them because they buy a small portion of your sales. Bargaining power of consumer in the juice industry, there are three type of buyer which is the direct consumer, the retail outlets and the wholesalers. 75% of direct consumers for juice freshly prepare juice at home or they buy it from a plain juice shops. In this situation the main competition of those buyers is any plain juice shops or fresh fruit that can substitute the juice product. The juice producer can reduce this bargaining by offering a differentiated product and create loyalty to the brand that offers higher value as the juice freshly prepared its shelf life is limited. The Wholesalers are few in number therefore their bargaining power of consumer is significant due to the number of juice product that they do have on the retails shelf and how do they present the product to the consumer. The retails outlets are many in numbers and they do have a big number of products however the bargaining power of wholesalers and retail outlets are not significant if the consumers are loyal to the brand. Generally the juice industry in Egypt, buyers has more power than the entrepreneurs due to the fact that consumer have different option to entertainment, number of retail outlets that have a several product on self. Therefore the differentiation, creating value to the product and loyalty to the brand is very important. Threat of a new entrant Threat of a new entrant is how easy a competitor can enter into your industry or market? New competitors determents changes in the market environment in terms of gain market shares, pressure to reduce the prices which have an impact on profit and impact on customer loyalty at any time. In term of reaction and adjustment the existing players have a pressure on them. Threat of new entrant depends on barrier to enter industry or market and how the existing player will react with a new competitor. New entrant barrier is economies of scale, the experience that the existing players have which lead to cost advantage, high fixed assets cost and strong distribution channel of existing players. The existing of these barriers protects the existing player from the threat of new entrant. In addition the existent players can react by reducing price or forming a partnership to reduce the threat of a new entrant. Threat of new entrant is considerate in Egyptian juice industry due to high capital cost and knowledge required. Based on this usually the threat of new entrant is higher for the companies that are involved in manufacturing then service. Its not always negative that you do have a competition close to you. Some industry encourage a new entrant specially if they do have already experience in a similar field and they do have a big part of their capital already established such as the factory which just need the production line and having their own distribution channel. Threat of a substitutes products Threat of substitutes products, we give term substitutes to a product that a buyer can replace a business product with another one. What products your buyer can replace your product with? It exists when a buyer can replace your product with another product for the same purpose with a lower price. In such case they can attract a significant proportion of the market and have impact on sales and volume of the existing players. The substitutes product also applies on complementary product. The main factors that can affect substitutes product are customer shift to another similar product based on lower price because your product doesnt give different value from the competitors one and customer have a little loyalty to your product therefore, the threat of substitute is considerable. A substitute threat can be reduced by differentiating your product than the other existing in market and create loyalty to the brand through marketing initiative (TV, radio, outdoors advertisingetc). Following the new live styles trend, consumers became healthier conscious make the threat of substitutes products low in juice industry. The consumption of carbonated soft drinks decreased. The substitute product in this industry can be a healthy product such as fruit juice drink, fruit flavored drink, powdered fruit drinks can substitute the juice concentrate drink and it can also be substituted by milk , fruit base yogurt and mineral or bottled water. Variety of substitutes products are available at the market consumer have an open choices which they can choose whatever suits their needs. However they are not real substitutes products because juice is drunk in different time and occasions. Rivalry between existing firms Rivalry is the competition between existing firms in an industry. In certain industry the rivalry is high and has an impact on profit as you cannot set your own price and it can make the profit to zero. This force might be the most important in Poters five forces as it describe the intensity between existing players. The rivalry is called high when the competitors on a same industry have similar products with no differentiation and they compete in term of price. The market players are same in mass with comparable strategies. Having high barrier to exit the market and when the market is increasing slowly or shrinking this makes the rivalry a considerable force. To decrease the rivalry between existing players you should avoid price competition, differentiate your product and strategies, focus on a different sector and avoid high capacity production. The Egyptian juice market is a fragmented market with many players. Four companies have 50% of the market the rest are less than 5% each. The market is not only splited between the players in terms of market share but also shrinked by products. This means that there is a good chance to enter the market. However, PepsiCo the major competitive to Coca-Cola is preparing new juice launch during the current year. PepsiCo made a joint venture with Almarai Company (extremely successful dairy foods company in the Middle East) and have acquired Beyti well known brand name in Egypt. It produces a variety of high-quality dairy and juice. They are big in size with a very strong distribution channel however the consumer has a law loyalty to specific brand. This situation will make rivalry in the near future. Egypt juice market analysis Lets go more deep and look into the market analysis to be able to determine the juice market sucess . The goal is to be able to find out the market attractivness and understand more about the opportunity and threats of the sector. Key success factors Key success factors depend on two questions which need to be analyzed What does the consumer want? (Here we need to analyze the market) How to face the competition? (Competition analysis) In Egypt juice sector to make a success from the consumer point: Egyptians doesnt make a great difference between artificial distilled fruit beverage and fruit juice they are comparing products in terms of price. Therefore you need to have a competitive price or to build a differentiation strategy to enable you to set your price. Innovation is one of key success factors that need to be present to gain consumer. The consumer has a law loyalty to brands this makes the product availability in market very important. The availability plus the innovation in packages and product range that suits the new consumer life styles will help to build loyalty to the brand. For the competition, you need to be different in product image, have a strong distribution channel to be able to position yourself in the market and to start to compete. Demand Analysis Demand characteristic Following the new consumer life style, the juice market has a high demand based on questionnaire done by MEMRB agency to the Coca-Cola Egypt company here is the outcome. Those that consume juice product on monthly bases dont think it is as strong on Thirst quenching, Good for you, Great tasting and refreshing. However, an improvement on all measures for juice, frequent consumption coming from weekly consumers. Consumer that thinks that they are always doing new thinks shows growth from0% to 7% in 2008-2009 while the carbonated soft drinks shows 3% increase in 2009 and the one that things that uice gives energy shows an improvement from 5% to 9% for year 2008-2009 while the carbonated soft drinks shows a decrease from -6% to -11% for year 2008-2009.