Ethics of Neuro-Marketing Essay Example | Topics and Well Written Essays - 1500 words

Ethics of Neuro-Marketing - Essay Example Due to the historical challenges the advertising industry has experienced in trying to prove the return on adverting spending, neuro-marketing has been given somewhat fast adoption in the previous five years (Micu &Plummer, 1). Despite the fact that the prospect of enhanced advertising has created excitement within the business community in general, serious ethical matters have been raised as well by scientists, scholars, and consumer groups (Murphy, Illes, & Reiner, 1). However, the industry pays no attention to these concerns (Christophe, 1). The State of Advertising Ethics Ethical advertising could be described as the production and broadcasting of commercial messages which promote goods or services without lying to the public (Bishop, 2). Shockingly, both the advertising and the marketing industries have a not so good reputation concerning the application of ethical standards. A survey carried out by Gallup in 2011 positioned the advertising occupation at the bottom of the honest y scale with no more than eleven percent partakers ranking advertising practitioners with high or very high scores, placing them just four points above lobbyists and car salespeople (Christophe, 2). The Federal Trade Commission (FTC), formed during 1914, is in charge of keeping consumers protected from advertisers who are unethical or unscrupulous. In the long run, the Federal Trade Commission has identified universal conditions upon which a message is considered to breach the standard of â€Å"truth-in-advertising† (FTC, 2011).  

School bullying Essay Example | Topics and Well Written Essays - 1000 words

School bullying - Essay Example The types of school bullying can be multiple and usually they are classified into the three which are verbal, physical and emotional offences. As far as kids are pretty inventive, the particular actions they do in order to offend someone can be various from spreading dirty rumors to straight hitting. Although, it is important to take note of the fact that not only school students are those bullies but even teachers and parents can become stakeholders of the conflict. In fact, this tendency is rather strange because adults are expected to be rational and moral but it turns out that grown up people can often use kids in order to boost their self-esteem. Indeed the cruel treatment of peers has always been a problem of children’s communities and, perhaps, the reason for this is that in such way kids learn how to survive later in adult society. The main issue here is that bullying might become rather contradictory thing and might play a role of social identifier of stronger and weaker personalities or even work like a kind of natural selection. On the other hand the kids being treated cruelly can gain many mental traumas and complexes which afterwards will influence their social functioning or even can destroy it. It is important to note that as far as the subject of the issue is actually the bullying that happens at schools, a reasonable conclusion is that bullying doesn’t let children study normally. It turns out that the main educational function of school is being interrupted because kids are simply scared of going to schools. The reason why the bullying should be prevented is because even though it can be a part of natural selection, still we don’t live in wild environment and the traumatized kids are going to stay in our society and form it. Thus, if their amount is growing every day, it is hard to imagine what our society will look like in a decade. Recent