Virgin Atlantic A Premium Brand Assignment Example | Topics and Well Written Essays - 2000 words

pure(a) Atlantic A Premium Brand - Assignment ExampleThe airline industry is one of the speedy growing industries in the populace. The airline industry is playing a major role towards the growth of the world economy and also helping to increase racing circuitism activities. The concept of high quality and money becoming airline was introduced in 1984. Virgin Atlantic is worlds first luxurious airline launch by the founder of Virgin Group, Richard Branson. Virgin Atlantic is headquartered in West Sussex, UK. Nowadays the company is run globally. For example, Virgin Atlantic provides airline service in countries such as Australia, Caribbean, China, Hong Kong, India, Japan, Nigeria, South Africa, Dubai, and the USA. At wassail Virgin Atlantic Airways has a fleet of ten Airbus A330-300s, Four Airbus A340 aircraft, and five Boeings 747. They already have request six Airbus A380 aircraft which will be in operation from the year 2015. The company also operates with cargo flights in some countries of the world. Apart from that, the company has also entered the hospitality industry in 1984 and launched Virgin Holidays. Virgin Holidays tour and traveling venture that operates in the new Virgin Atlantic routes such as Orlando, Miami etc. some(a) of the major competitors of Virgin Atlantic are British Airways, Air France, and the Fly Emirates. Presently, the employee strength of Virgin Atlantic is around 9000 worldwide. Last financial year Virgin Atlantic earned 46.8m revenue while their yearly turnover is around 2m. Virgin Atlantic is acknowledged globally for its excellence in services to the customers and the unparalleled promotional strategy. Through this report, the competitive strategies and core competencies of Virgin Atlantic airline will be uncovered.