Analysis of graphs and data Essay

After conducting some research I have found that 67% of heathers target market would buy their jewellery from a shop this is because people feel more comfortable with actually being able to see what they are buying instead of an image on a website which could have been manipulated to appear more attractive. One disadvantage of using a shop would be that it is difficult to see all the jewellery and can be tiring. The remaining 33% said that they would purchase their jewellery online because it is often cheaper, easier to browse and offers a wider range of goods than that of a shop. We have to remember that heathers target market is the teenage fashion market and if they are purchasing the jewellery themselves they will not be able to buy online because they would not have a credit card. My research showed that buying jewellery from a market stall is very un-popular I think this is because people feel there is a lack of quality from products sold on market stalls. One advantage of distributing through a market stall is that people would already expect budget priced jewellery and would be in the correct place for your target market to find it. However going for a market stall would not be a good idea as the primary research has shown there will be very little customers. The results of my questionnaire have shown that most people spend about i 21-i 30 when shopping for jewellery therefore we know that our jewellery should be priced in and below this class interval. Larger jewellery stores operate their business through shops and open more branches in different areas as their business develops. If you look at the major names in the jewellery market such as Argos, H. samuels and Goldsmiths you will see that they all use both the internet and a shop. Most large jewellery stores use distribution method 2 which is producer-retailer-consumer. Low budget shops also use this method. However, larger stores also use distribution method 1 which is producer-consumer using there websites however lower budget stores are not popular enough to make a lot of money online so just use distribution methods 2 and 3.